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How To Write A Problem Statement
“A problem well defined is a problem half solved” - Charles Kettering , former CEO of General Motors
Use these videos and the accompanying fillable .pdf workbook to perfect your problem statement before you submit to a pitch competition, innovation effort or start your own ‘search for fit’
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Lesson 1: Introduction
An introduction to the foundational concepts necessary for writing a good problem statement.
An introduction to the foundational concepts necessary for writing a good problem statement.
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Lesson 2: The Beneficiary
Understanding ‘who’ has the problem you are trying to solve is critical at all stages of defining the problem, finding a solution and validating a business model.
Understanding ‘who’ has the problem you are trying to solve is critical at all stages of defining the problem, finding a solution and validating a business model.
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Lesson 3: The Job
To define the problem you have to understand what the beneficiary is actually trying accomplish and how they are going about it.
To define the problem you have to understand what the beneficiary is actually trying accomplish and how they are going about it.
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This is the key element that makes doing the job hard.
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This often overlooked aspect of defning a problem is critical to prioritizing your work.
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Additional Resources
‘What’s The Problem’ article as published in Contracting Magazing, November 2023